guangbogroup-qy88vip千赢国际
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2007-08-06 views:1631
in the afternoon’s group discussion, based on their performance, every representative reveals the difficulty and puzzle they met in their own department, which arouses the discussion of related department. the problems become clear when discussed and analysed by them. they show suggestions and put forward many effective improving plans. president wang liping emphasizes that the effect of group discussion is very ideal, absorbing valuable ideas and suggestions for the company and providing a new way. the three aspects involved in this discussion will be the key aspect for the company to improve. after meeting, company will organize a special team to clear up the problems of the discussion. for the key issues, the related departments have to work out solutions thereto .
later, the representatives from paper products company, import and export company and group office have a speech. based on the management practices, the representative from paper products company sums up the achievement, as well as puts forward the view and improving plan on the existing puzzle and management inefficiency. the representative from import and export company emphasizes how to maintain clients and implement reasonable price pushing and explore new market, under the external environment of appreciation of rmb exchange rate, reducing export rebate and inflation of the prices of raw material. the representative from group office emphasizes the necessity of guangbo brand building and puts forward many plans on brand management, brand propaganda and brand protection, and puts forward the suggestions on brand management, public relations crisis and brand intangible assets evaluation.
president wang liping makes a speech on how to create enterprise core-competence in new economic era, which includes three parts. part one emphasizes the opportunity period faced by chinese manufacturing industry represented by guangbo from four aspects. 1. the successful listing of guangbo stock enlarges the guangbo assets, gradual implementation of corresponding recruitment project and large-scale production system, all of these will lift guangbo’s strong manufacturing ability. the production of guangbo in the future, must be orientated towards precise treatment and high quality. importing a series of advanced production equipment, importing and cultivating a group of high grade talents of production technology, provides a strong guarantee for guangbo industry development. 2. creating special marketing chain, by enlarging overseas company. cultivate and import lots of professional marketing talents, implement franchising management, carry out general agency in partial regional market and strengthen integration of brand. 3. implementing brand development. through the determination of chinese well-known trademark, chinese famous brand,etc, carrying out the protection of guangbo brand worldwide. on the one aspect, it normalizes market-actions. on the other aspect, to increase propaganda and strengthen the brand registration work of products exempting from check and exported brand. 4. guangbo as a public company puts listing as the new opportunity, creating more profits for the stock holders and creating new value for the enterprise. it invests the new projects with new increasing points, bearing more social responsibility.
in the second part of the speech, president wang liping takes practical situation into account and analyses guangbo under new economic era, from the three aspects of brand strategy, innovation strategy and culture strategy, comprehensively lifting guangbo’s core competency. president wang liping points out that in brand strategy, guangbo will gain wide recognition from consumers by advertising and news propaganda. guangbo will let dealer and consumers share economic benefit through agent, dealer and channel construction. guangbo will make full use of the brand advantage, strengthen brand output function, making a good basis for the comprehensive and systemic industrial system.
wang liping emphasizes, innovation strategy is the key to further development. chinese manufacture in future must be innovative one, not just the perfect labeling processing. guangbo as well has to change from oem to odm, then to self-owned brand. from the innovation of technology modified, process improvement, intelligence and practical new type to achieve the effect of cluster innovation throughout guangbo. establish efficient talented person’s guarantee mechanism, by establishing unblocked communication platform, keep the dialogue and exchange with universities and scientific and research institute, keep rational flow of qualified people, strengthen importing and training, establish multiple and compound structure of talents. innovation must be a unity, covering equipment, factory building and institute, fostering innovation talents, the establishment of standardization, quality control and information net, so as to realize large scale production system.
wang liping points out that culture strategy is the core issue to realize industrialization upgrade and embodiment of core value to create century guangbo. by providing good products, creating reasonable profits and giving rational return to the investors, guangbo must establish brand culture of creating value for clients. unique guangbo values integrates the global pluralistic culture, strengthen core cohension, so as to establish good talent team.
in the third part, president wang liping puts forward specific strategic idea on guangbo’s future development, from traditional industries’ exploring and specific development, from the deepening of hi-tech industry and extension of industry chain, from the gradual infiltration and exploit of third industry, constructing blueprint of futuristic development. wang liping says, in consolidating the development of traditional industry, we should take on paper products as core, exploring stationery industry, creating comprehensive stationery brand, vigorously develop exquisite book project, do well in the reasonable disposition of related raising fund. in hi-tech industries, develop image product like dc, dv and digital photo frame. through multimedia products, electronic products like mobile digital tv, develop consumer electronic products, create technology type guangbo, greatly develop the third industry. by vigorous cultivation of real estate project, encourage it to go out. participate the construction of domestic business zone and commercial housing project. by strengthening the participation of finance industry, invest hot projects and competitive projects. by moderately enter service industry, invest the development of projects like hotel business.
at last, president wang liping calls on all management summarizing experience and planning the work of later half year. they are required to start with something small and hold on their mind the idea of “more output and less input, save rather than waste” gain the benefits from continuously improving management process and changing work style. strengthen criticism and self-criticism, develop ideological and political work, create the core competency of guangbo, and keep its economy developing better and faster.