guangbogroup-qy88vip千赢国际

going by the most difficult year 2009 and most complicated year 2010, the world economy is coming to the end of most critical year 2011. doubtlessly, inflation, pay raise, land resource constraints and monetary policy tightening these pains that china's economy experienced in the transitional period, let all chinese companies face tough challenges, and private enterprises are even of no exception.

in face of a series of tough challenges, private enterprises how to stay young in the economic transformation and remain unbeaten during the competition. maybe we can look back chinese private enterprise’s development course during the three decades of reform and opening-up, to find private enterprise’s future growth password.

for survival, find products, sell products

at the beginning of start-up, many enterprises put survival first. in this stage, all entrepreneurs are very busy. the key is to find products and promote service.

chinese enterprise of this stage is just like a man's childhood, full of curiosity and longing for future. in career, for a little result, is like a simple child, full of joy and satisfaction. for a little setback, also like a child, full of depression and shake.

"in the startup phase, we strive for food and doing things”, wang liping answered in simple words, when referring to the deepest impression of guangbo start-up period, which spoke out private enterprises’ common features in the start-up period. just like guangbo did printing and packaging at the very beginning, then produced books, albums and so on, actually this is a graph of enterprise continuously looking for markets and selling products.

same like zhejiang merchants' forty million spirit at that time, it was forced out by the life pressure. for entrepreneurs, search for and gain resources by all means to accomplish the task goal to live. this kind of probing spirit stimulated by survival instincts is always worth entrepreneurs to remember.

for development, practice skills, grasp management

private enterprise which made the first bucket of gold gradually started to think about how to make itself live better, especially seeing foreign enterprises easily earned ten times or even more than own profit. strong desire caused enterprise to establish a advantage in market competition by practicing skills and grasping management, and scrambled for more resources.

 “enterprise seeks greater development, only by constantly strengthen itself”, wang liping summarized guangbo’s strategic concept in this stage. from registering “guangbo” trademark in 1996 to china's well-known trademark, chinese famous brand and china's export brand, guangbo in this period, continuously strengthened brand construction, concentrated on r&d and marketing, and made efforts to realize the transition from manufacturing enterprise to innovative enterprise.

in order to let guangbo have global vision and realize cultures’ integration, guangbo set up three marketing companies in hongkong, los angeles and dubai, over 20 agencies in belgium, italy and so on. by strengthening the cooperation and communication with famous stationery brands in different countries and regions, enhance own design capability, manufacturing capability and market development ability, strengthen the technological transformation and industrial upgrading, gradually develop toward international high-end stationery brand market with independent brand and autonomous innovation.

thinking gap decides management gap. it is turned out that if enterprise needs further development, it can’t do without the quick step in management thinking and extra skill on technology. guangbo took a lead in the competitive market under the condition of rapidly seizing the opportunity.

for long-term, should upgrade, should integrate 

after undergoing volatile world economy, in face of the great pressure from transformation and upgrading mechanism, for private enterprises, technological innovation is still the key to the promotion of industrial manufacturing and new industry, and the gathering of core strengths is the key for each enterprise whether can successfully land.

in this stage, enterprise not only should live well, but should live with dignity. it not only depends on your performance better than others, but lies on the enterprise whether have stable performance, enough risk resistance capability, can guide the development of same industry, the key lies in attracting social resources, make the cake bigger with itself as the main body.

especially undergoing over three decades' development, china's traditional industries have formed lots of excess capacity and also precipitated lots of idle capital. besides, due to the lack of investment channels and investment space of original industries, the overall utilization of this massive capital is inefficient. on the other hand, many enterprises transformation and upgrading, especially developing new industries need capital investment, which formed a huge blank.

under the condition of china's financial market opening not fully in place, due to the weakness of domestic private financial institutions, due to the consideration of national economic security, the fusion of industrial capital and financial capital become the necessary of this stage. it not only can solve the outlet problem of industrial capital, but can promote the development level of financial services industry.

observe carefully the dynamic of some central enterprises, large-scale enterprise group and financial institutions, we can see, relying on certain subject industry, laying out financial holding pattern, obtaining maximize financing ability, launching merger and acquisition and setting up subject industry plus financial services system, are becoming the best choice of china's excellent enterprise group coping with global competition.

guangbo think now it is time for industry to take the lead."global allocation of resources promotes core competence", "headquarters economy creates innovative industry cluster",  "optimizing structure boosts enterprise capital expansion", guangbo has clearly drawn up a blueprint for development in the next ten years.

"now we need to focus on the strategy of industrial core and financial-industrial driving, implement two-step planning, actively seek industry strategic layout, conduct industrial outsourcing by means of capital and management output, layout global marketing network, form the  industry pattern with new materials and as two wings, try hard to create guangbo into the enterprise group of industry diversification, combination of industrial and financial capital and global operations." wang liping knew well when referring to the future.

    for benefiting people, do platform, promote development

economy has circles, so does the success or failure of enterprise. observing the companies or families surviving for a century in the west, now still have infinite vitality often exist in the form of capital. business form changes for many times, undergo the strategy evolution from start-up to enterprise, from enterprise to career and from career to working in contentment, return to venture because of various reasons, circular development.

the of this stage is that enterprises have upgraded to platform from doing products, and finally realize the goal of doing industry ecology and environment. enterprises in this stage are neither to snatch resources nor attract social resources for own use. but treat business as an enjoy, both for own and others, better develop and make use of resources to help others, also contribute own resources actively, to promote whole industry or regional , let people's business and life become easier and more enjoyable.

integration is innovation, and even is the productivity. an enterprise doing all the industry chain may not just start from cost-benefit but more from the value. only good at integrating products, brand and services these effective resources, can realize the continual upgrading of industry chain. the development of global economy makes every enterprise face with the same opportunity. facing the business opportunity, enterprise needs to turn from manufacturing to integration, promote enterprise simultaneous development on technology strength, management level and integration capability.

guangbo regards, in the stage of doing platform, enterprises compromise mutually. relevant enterprises will unite together, form a pattern inside the platform, provide inseparable cooperation, needn’t to scramble for control power of certain enterprise or industry, only need to contribute value for whole ecology, then can gain own profit from it.

 “innovation is everywhere. what we need to change is strategic concept.” wang liping said, guangbo should work hard to explore the new path of innovation and development for private enterprises. with capital as the linkage, set up new-type business ecological chain with own manufacturing and financial services as the core, push potential industrial capital of same industry and region to financial capital by various means.

this will be the ultimate goal of guangbo’s development.