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new industries need developing, traditional industries can''t give up

2012-03-23          views:1240

 

"this is our pvd metal powder production line. although it's not so good-looking, it's totally self-developed. in the workshop of guangbo nano, almost in every word of the young commentator, can feel her proud brought by the enterprise. "now we have 26 production lines. the annual output closes to one thousand ton, of which high-end nickel powder output nearly accounts for 15% of the world......"

the story started ten years ago. in 2000, guangbo stationery president wang liping who intended to accomplish something in new industries, met a dr. with a thorough knowledge of nano, being more determined in marching nano new material industry. in 2001, he invested five million yuan. " , design the whole set of technology equipment and production line." against various doubts like having little chance of success and five million yuan is a waste of money, guangbo nano successfully invested the first nano nickel powder production line at the end of that year.

"at that time i've realized the prospect and importance of developing new industries. developing new materials brought changes to guangbo at least in three aspects, , talent internationalization and globalisation of markets." wang liping talks from financial crisis to europe debt crisis, from demographic dividend to modern enterprise management, like a successful businessman and an elegant scholar as well.

wang liping is not talking big. when took it over in 1992, it was insolvent. carried cement and repaired plant with workers. the only goal was striving for food and having something to do. in 1994, he went to the canton fair with a bag of stationeries alone, bought the admission pass from someone else's and signed the first foreign trade order. later, started the brand and set up own "stationery kingdom". guangbo's development gazed wang liping's hardworking, and also proved his great vision.

new industries have a bright prospect. as many people thought wang liping will focus most of his energy on " ", he gives such answer. "new industries need development, and traditional industries also can't give up. must make guangbo stationery industry bigger, stronger and finer."

what wang liping values most is brand. foreign businessmen once wanted to purchase guangbo and was refused by him. "what brand means is not only several million yuan, but is a pass for enterprise long-term survival and development." the most effective way to establish brand is new product development and design. on the one hand, every year guangbo invests over 5% in research and development, developing a series innovative products like non-toxic soy ink and stone paper. on the other hand, set up international industrial design center in america, uae, japan and so on, develop products according with different countries' cultural temperament.

today's guangbo not only has the total assets of nearly 8 billion yuan, more than 6000 workers and a listing enterprise's modern group enterprise, but held over 80 patents, participated in the drafting and revising over 10 industry standards. talking of the future, wang liping has more ambitious plan. "guangbo's next target is to forge "5551"project. achieve annual turnover 50 billion yuan, each worker create value 5 million yuan, create profit and tax 0.5 million yuan and enterprise has 10000 workers. although now it seems there is still a long way to go, we have confidence to realize that."

 

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